1932 - Birth of the Hotel Tower
The image of Sestriere is inextricably tied to its towers, which made it unique in the world. The story of Sestriere is born from the tower.
During a trip to Norway in 1928, Senator Giovanni Agnelli witnessed the practice of a new sport, then unknown in Italy, looking at some of the snow slide on the Norwegian Scandinavian mountains. In 1930, because of a crisis in the automotive sector, the Senator decided to invest in mountain sports and bought all the land of the Hill, to 40 cents per square foot to build tourist facilities. He commissioned the engineer Vittorio Bonadè Bottino (designer of the plant in Mirafiori, the Lingotto, dams and infrastructure projects around the world) to study and implement the ski facilities and hotels for tourists. On 2035 meters of the Hill, there were only vast expanses of snow where they emerge, only a few months in summer, green meadows with grazing animals. The only building was the chapel Regina Pacis, the obelisk to mark the centenary of the opening of the crossing and the Napoleonic "Baraccone", a small hotel of 20 rooms, open only in summer, built in 1920 by Commendatore Possetto, the only dwelling on the Hill.
In 1931 construction began of the cable-Sises Alpena, plant which was inaugurated January 18, 1932. Skiing entered immediately in the heart of hundreds of pioneers. The echo was such that the Senator, who tended to a solution " quantitative, for use by the middle class and white collar, unlike his son Edward, which called for an elite accommodation, decided to build a popular hotel, which accommodates 200 skiers at a daily cost of stay of 10 lire. Bonadè was instructed to deal personally with all the work, which began in late March, clearing the area with snow. The senator made a bet with Bonadè, with the final prize of 500 lire, if opened to guests by December 7, 1932.

Incredibly, after only 8 months the hotel "Hotel Tower" was completed and received its first guests for the Feast of the Immaculate. The engineer collected the money of the bet!